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COUNTRYSIDE CREDIT UNION

A Place to Play. A Better Way to Bank.

Countryside Credit Union Kids Club featuring an elephant-themed wall mural, interactive touchscreen games, and bright orange seating.

KIDS CLUB
BY SIXTY55

BRAND / EXPERIENCE

Wild About Future Members.

When Northern Credit Union expanded into Syracuse through its acquisition of Countryside Credit Union, SIXTY55 saw an opportunity to bring its established interactive children's experience into a new community.

Rather than following Syracuse's familiar collegiate sports imagery, we drew inspiration from the Rosamond Gifford Zoo, which Countryside already supported. A life-sized, realistic elephant anchors the environment, inviting children to experience the natural world through scale, curiosity, and imagination.

Dimensional architectural elements and layered graphics create a sense of depth within a compact footprint.

Young child playing an underwater-themed touchscreen game at the Countryside Credit Union Kids Club.
Child seated on an orange stool while exploring an interactive touchscreen game beside the elephant mural at Countryside Credit Union.

Brand connections that could last a lifetime. 

Interactive games and magnetic activities encourage natural play, giving children a place to explore while caregivers focus on their banking.

Following installation, Northern's Vice President of Client Relations shared that children were enjoying the Kids Club so much they sometimes cried when it was time to leave.

Wide view of the Countryside Credit Union Kids Club showing the elephant-themed mural, two interactive touchscreen stations, orange stools, and a child exploring the space.
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