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NORTHEN CREDIT UNION

One Brand. Six Communities. One Consistent Experience.

Northern Credit Union relationship center exterior at dusk, featuring illuminated orange architectural accents and a prominent Northern logo.

70:30

COMMUNITY / BRAND

Our 70:30 Principle

At SIXTY55, we believe great design is rarely 100% of any one thing. Our 70:30 design philosophy balances a dominant design language with a complementary influence, creating environments that feel cohesive without becoming predictable.

For Northern Credit Union, we applied this philosophy by balancing 70% community character with 30% brand expression. Each relationship center reflects the people and places it serves while maintaining a consistent, recognizable Northern experience.

Interior of Northern Credit Union's Massena Relationship Center, featuring a tall wood-accented wall, community imagery, and self-service banking stations.

MESSENA RELATIONSHIP CENTER

Massena, New York

Northern Credit Union's Factory Relationship Center interior in Watertown, featuring patterned flooring, a circular ceiling light, and self-service banking stations.

FACTORY RELATIONSHIP CENTER —  PHASE 2

Watertown, New York

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GOUVERNEUR RELATIONSHIP CENTER —  PHASE 2

Gouverneur, New York

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GOUVERNEUR RELATIONSHIP CENTER —  PHASE 1

Gouverneur, New York

Seating area at Northern Credit Union's Carthage Relationship Center, with colorful diamond-shaped window graphics and kids castlem and business pod station.

CARTHAGE RELATIONSHIP CENTER • PHASE 2

Carthage, New York

Northern Credit Union's Carthage Relationship Center interior, featuring a colorful Kidz Zone, lounge seating, and a branded service area.

CARTHAGE RELATIONSHIP CENTER • PHASE 1

Carthage, New York

Historic-inspired interior at Northern Credit Union's Croghan Relationship Center, preserving wood furnishings, decorative ceiling details, and an E. M. Marilley & Co. sign.

CROGHAN RELATIONSHIP CENTER • PHASE 2

Croghan, New York

Interactive children's area at Countryside Credit Union in East Syracuse, featuring an elephant display, animal graphics, and digital activity stations.

COUNTRYSIDE CREDIT UNION

East Syracuse, New York 

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